Martha Shade

I am currently a producer for CNN's Special Projects team where I pitch, write and field produce engaging sponsored multimedia content.

At Special Projects we focus on positive, feel-good stories and culturally conscious content.

I love producing these features and specialize in stories about the environment and sustainability, medical news and health, and travel and style.

As a producer for Special Projects' "Impact Your World" initiative, I helped viewers connect with vetted charities and non-profits during times of crisis, yielding hundreds of thousands in donations. Past campaigns included helping civilians in Ukraine and Gaza and fundraising for fire victims in Lahaina.

I’ve been a radio reporter for both a news/talk station and a top 40 station. I’m CNN “voice-approved” and track packages that are distributed to more than 1200 affiliates worldwide.

I’ve worked for the two dominant network feed services – NNS and CNN Newsource – so I have an in-depth understanding of affiliate needs and local news.

I have copy-edited for newscasts and CNN.com articles. I am staunchly Team Oxford Comma.

I’ve stepped on Joan Rivers' dress while working on the red carpet, sat on Tupac’s lap while giving a traffic report, and corresponded with Charles Manson. If nothing else, we should probably just get coffee.

SKILLS:

• Exceptional editorial judgment and communication skills

• Live/ Field Production

• Directing videographers, talent and field crews

• Writing and copy editing for TV, radio and social media

• Writing and editing web articles

• Live-producing and event-producing

• Control room producing and copy editing

• Storytelling and creative writing

• Reporting and voice tracking

• Talent booking and talent wrangling

• Sponsorship ideation

• Corporate narrative development